The phrase denotes a person’s question for discounted drinks and/or meals supplied at native institutions throughout a specified time-frame on the fourth day of the week, in proximity to their present location. As an illustration, a person touring in an unfamiliar metropolis may make the most of this question to find close by eating and ingesting institutions providing promotional pricing on Thursday afternoons or evenings.
Such a question holds appreciable worth for a number of causes. It facilitates financial financial savings, permitting people to take pleasure in eating and social experiences at decreased prices. Moreover, it allows the invention of recent native companies and fosters social interplay. Traditionally, “joyful hour” has served as a way for companies to draw clients throughout historically slower durations, thereby rising income and model consciousness.